THE IMPACT OF SOCIAL MEDIA ON TOURISM

A social networking site is a type of social media that provides a platform for people to connect with each other. Social networking sites are one of the essential tools that plays an important and beneficial role. Content on social networking sites could affect the marketing in both positive and negative ways. Social networking sites are originally used for entertainment purposes however an increase in the use of Internet and information communication technologies has shifted the way people communicate with each other, mainly in the hospitality and tourism industries.

           
             People are connected with their friends and family through social media, specifically social networking sites. An individual is able to see what is happening around the world by sitting comfortably and with just a swipe on the screen or a click on the mouse. It is a good chance for the tourism industry that it can take the golden opportunity i.e social networking sites to attract consumer through photos and videos of breathtaking sceneries. The followers or visitors of the tourism websites are able to look at the review of their consumers when loyal consumers upload their photos of the hotels, restaurants and destinations on their own personal websites (such as Facebook) which directly link to the tourism’s website.

Naturally, travelers often base their expectations on other travelers experiences to get as much beneficial information as they can to avoid risk and also to boost up travelers confidence while decide on their travel plans. Digital mobility and social media activities enable tourism industry to have appropriate insight in the world of tourists. Marketing communications will be mostly concentrated on the improvement of relationships in social media and adapting to tourists needs. Social networking has also given the opportunity for the industries to connect with their consumers and employees in a quick and efficient way. The wide connection of social networking is a good way to spread information around the world, especially for business promotion and to build the image of a specific brand.

Our expertise in travel and hospitality industry

      Our corporate flavor of eTravos is meant to serve small & mid size corporate clients who want to streamline and manage their travel bookings cost-effectively. eTravos also supports the regular feature of an online application like notification via email, SMS, balance tracking in addition to secure and flexible payment options using payment gateways. The regular features like real-time Bus, Flight, Hotel, Holidays & Cab Bookings, Cancellations, Balance Management. 

For more details visit : eTravos.com

Email:info@etravos.com

Contact: 040-64626303, 8886216947